i’m michelle, a seasoned marketing and advertising professional who’s traversed through the industry trifecta - agency + entertainment + tech. my roles have tumbled onto each other in the best way, leaving me with skills across integrated partnerships, consumer marketing, content and event production, media, and brand strategy.
You might be wondering, what can’t she do?!
- and that would be folding a fitted sheet :/
hello!
- here’s The scoop
North America Business Marketing Lead
- Leading marketing efforts for TikTok's B2B business to influence the industry and deliver for key account
and enterprise agency partners. Creates the strategic approach, oversees the tactical execution of the 360
go to market plan (inclusive of events, industry partnerships, comms, and sales enablement solutions), and
utilizes data-driven learnings to optimize and refine
- TikTok
Senior Director, Integrated Marketing Solutions
Created compelling and KPI-driven solutions for brand partners, immersing clients into Live Nation’s music ecosystem of venues, festivals, talent, content, & products.
- live nation
where
i’ve been
Comedy Central, MTV, Vh1, Logo, Spike (Paramount), TVLand
Director, Integrated Marketing
Created and executed innovative and engaging multi-platform marketing programs, integrating advertising clients into channel initiatives for Comedy Central, MTV, Logo, VH1, and Spike (Paramount) networks. Launched Comedy Central’s Clusterfest music & comedy festival.
- viacom
Brand Integration Producer
Media & Communications Manager
Managed and coordinated events, sponsorships, and promotions for Toyota Motor Sales’ Engagement Marketing programs from concept to execution.
- Saatchi & saatchi (toyota)
Current
2017-2021
2011-2017
2007-2011
things i‘ve built
- Created a sideshow consumer experience at the RNC, complete with games, photo ops, museum-like displays. Content captured for digital and on-air content.
Comedy Central
- The Daily Show x Convention Side Show
- Concepted, pitched, and executed an experiential and content based partnership with Revlon surrounding Lollapalooza. Activation included a roller rink at the festival, sweepstakes, and content from the space featuring musical talent.
Live Nation
- Lollapalooza x Revlon Ultra Rollerama
- Created a full week of B2B programming at AdWeek that supported key TikTok messaging for business partners: brand activation (with product demos, creator experts, and #tubegirl photo op), keynote speakers, and deep dive luncheon.
TikTok
- at AdWeek
things i‘ve shot
- Concepted, pitch, and sold through a 360 marketing partnership leveraging Live Nation’s content, talent, touring, and event capabilities to support Truly’s “No One is Just One Flavor” campaign
Live Nation
- Concepted, pitched, and executed a multi consumer touch point program for Red Bull, inclusive of integration of brand into the TV series, complementary digital series, consumer sweepstakes, and integration into Red Bull’s Flugtag event
Comedy Central
- Brokered and contracted Toyota’s action sports athelete talent partnership deals. Managed tactical execution of partnership elements, including content production for TV and digital spots.
things with all the things
- Managed Toyota’s sponsorship of Toyota’s Action Sports program, including Dew Tour, Supercross, and Motorcross. Executed on partnership elements, including creating a custom consumer engagement activation, featuring Toyota vehicles, athlete talent, giveaways, and test drives.
SSLA
- Toyota x Action Sports
- Part of the core marketing team to launch Comedy Central’s inagural comedy and music festival in 2017. With our event production partner Superfly, led the program development, brand partnerships, execution, and optimization of the program.
Comedy Central’s
pieces of flair
- (so you know i have a personality)
- when i’m not marketing, i’m crafting up pun-based greeting cards with my side hustle michadoodles.
